It designs in a clear bottle with a pump, contains thin white liquid which actually far away from my imagination that the contains will be creamy >.< 

Anyway, I love it fragrance, smell sooooo milky, a very sweet scent. I noticed it fragrance closely similar with switsal baby wash :) but sweeter, (jus in case you need more description of the smell in real). Yes, the smell will stay long on your body for a couple of time. Yes, it leaves my skin moist and smooth... Rich foam?? well... I... may not agree with that point.., hehe...